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The story of RadioShack begins in 1919 in Fort Worth, Texas, with a chance
meeting of two friends, Norton Hinckley and Dave L. Tandy (1889-1966).
During their visit, these ambitious young fellows decided to pool
their resources and go into business together. Their
venture, which the two gentlemen named the Hinckley-Tandy Leather
Company, sold leather shoe parts (soles, heels and shoelaces) to shoe
repair shops in the Fort Worth area.
Although the partners had no way of knowing it at
the time, their humble beginning would evolve into RadioShack Corporation
– a multifaceted, multibillion dollar company, and one of
the nation's largest retailers of consumer electronics.
Two
years later and half a continent away, two brothers, Theodore and
Milton Deutschmann, opened a one-store retail and mail-order operation
in the heart of downtown Boston. They chose the name, "RadioShack,"
which was a term for the small, wooden structure that housed a ship's
radio equipment. The Deutschmanns thought the name was appropriate
for a store that would supply the needs of radio officers aboard ships,
as well as "ham" radio operators.
Beginning
in 1921, RadioShack would grow to a handful of stores clustered
in the Northeast, and become a leading electronics mail-order distributor
to hobbyists. This is how it would remain until the company and
a young Texan named Charles Tandy crossed paths four decades later.
Meanwhile, the Hinckley-Tandy Leather
Company grew modestly through the years. Although the company survived
the Great Depression, it was nearly crippled when World War II began
in 1941. Shoes were rationed – two pairs per adult per year
– and leather for civilian use virtually disappeared.
Mr. Tandy's oldest son, Charles D. Tandy (1918-1978),
while serving in the Navy during the war, observed how leathercraft
was used as a therapeutic tool for patients in military hospitals
and by servicemen in recreation and rehabilitation centers. He told
his father that leathercraft was the way to steer the company during
the war years – and to prepare for what he believed would
be a healthy, new, post-war hobby market.
Charles
Tandy returned to Fort Worth in 1947 a driven and demanding man with
big dreams. The Hinckley-Tandy Leather Company was a five-store and
mail-order catalog operation with about $750,000 in annual sales.
Pretty good for those times but not good enough for Charles.
Charles firmly believed in the high gross-profit margins
of the leathercraft business and the growth possibilities of the
leisure-time hobby market. His views clashed with those of the family's
partner, Norton Hinckley. The disagreement ended in a split in 1950
when Charles and his father formed Tandy Leather Company, while
Hinckley kept the shoe business.
By 1954, Charles' enthusiasm for providing the leather parts and
tools to make wallets and other items had grown the Tandy Leather
Company to 67 stores in 36 states and Hawaii, with sales of $8 million.
Although successful, the company had reached a point where coping
with estate and management problems inherent in a privately held
family business dictated selling the enterprise to gain a listing
on a major stock exchange to attract investors and finance expansion.
Tandy Leather Company was sold to American Hide and
Leather of Boston, a respected New England firm, which changed its
name to General American Industries after the merger. Following
a string of unsuccessful acquisitions, the firm soon found itself
in financial trouble. Profits from the Tandy organization were used
to cover losses of the parent company, instead of going toward expansion
of the leathercraft business as Charles had originally planned.
Tandy began a struggle for control of the company.
He prevailed four years later and was elected Chairman of the Board
in November 1959. He moved the corporation's headquarters to Fort
Worth the following year, and the name of the company was changed
to Tandy Corporation. On Nov. 14, 1960, the company's stock began
trading on the New York Stock Exchange under the symbol "TAN."
RadioShack continued to do quite well. It issued
its first catalog in the early 1940s. In 1947, the company entered
the growing high-fidelity market and opened the nation's first audio
showroom that provided comparisons of speakers, amplifiers, turntables
and phonograph cartridges. In the mid-1950s, RadioShack began selling its own
private-label product line with the Realistic® brand name, a variation of Realist, which had been used earlier.
By the early 1960s, RadioShack had expanded to nine
retail stores (plus a mail-order business) and was a leading distributor
of electronic parts and products to do-it-yourselfers around the
world.
However, the company soon fell on hard times
due to poor operating practices, coupled with a disastrous credit
offering to its customers.
Charles Tandy,
who had become intrigued with consumer electronics, saw the small
RadioShack chain as an excellent opportunity for rapid growth. He
bought the essentially bankrupt company in 1963 for the equivalent
of $300,000 cash, and embarked on a plan that turned it into one
of the great success stories of American retailing. Since then,
RadioShack has grown to a nationwide network of retail stores, and its net sales
and operating revenues have ballooned to $4.6 billion.
In 1975, Tandy Corporation became exclusively an electronics
company after it spun off all other operations into Tandycrafts
and Tandy Brands. In 1986, the company spun off its foreign retail
operations into InterTAN, Inc.
The decade of the '70s was pivotal for RadioShack.
It was a time of incredible growth – not only in the number
of stores that were opened, but in the quantity, quality and
sophistication of the products it offered.
Following on the heels of the phenomenal popularity
of citizen-band (CB) radios, the company had another instant hit.
In 1977, RadioShack introduced the first mass-produced
personal computer: the TRS-80® microcomputer. In contrast to
build-it-yourself units available at the time, the TRS-80 was fully
wired and tested. Although a primitive machine by today's standards,
it was a technological and price breakthrough, and overwhelming
customer demand caused a production backlog that lasted for months.
Over 200,000 TRS-80 Model I computers were sold from 1977 to 1981.
The '80s continued
to make RadioShack the "biggest name in little computers,"
as the company's advertising proclaimed. In addition, RadioShack
also introduced the first affordably priced stereo receiver
with digital technology, the first mobile/portable cellular telephone
that consumers could install themselves and the first high-performance
satellite TV system that could be installed by the do-it-yourselfer.
Today, RadioShack offers a
retail service concept unlike any other specialty
consumer electronics retailer. Through its convenient and comfortable
neighborhood stores, knowledgeable sales associates help customers
get the most out of their technology products. RadioShack's
legendary force of knowledgeable and helpful sales associates
has been consistently recognized by several independent groups
for providing the best customer service in the consumer electronics
and wireless industries.
The
company's web site, www.RadioShack.com,
first launched in 1999, has evolved into an online solutions
center, delivering the kind of helpful information customers
have come to expect from our stores – plus thousands of products
shipped right to your doorstep.
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